Privacy Policy

Last updated: 1 October 2026

This notice explains how Bourne Dental Group collects, uses and protects personal information — for our patients, people who contact us or use our websites, people who give consent for photographs and videos, job applicants and our team. It applies to all of our practices: Bourne Valley Dental Clinic (Tidworth), St. Mark's Dental (Cambridge) and Jiggins Dental (Birmingham).

We handle personal information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Patients: your name, date of birth, contact details, address, NHS number where relevant, medical and dental history, examination notes, X-rays, photographs and scans taken as part of your care, treatment plans, appointments, payment details and correspondence with you.

Website visitors and enquirers: the details you give us in our online forms — such as your name, email address, phone number, which practice you are interested in and your message — and basic technical information such as your IP address and browser.

Photo and video consent: your name, contact details, practice, the options you ticked, and the date, time and technical details of your consent (see section 5).

Job applicants and our team: the information needed to recruit and employ people, such as contact details, employment history, right-to-work and professional registration documents, attendance, leave and payroll information.

Photographs, X-rays and scans taken to plan or record your treatment form part of your dental record and are used for your care. They are not used for marketing or teaching unless you separately give your consent.

We only share personal information where it is needed and lawful, for example with:

• other health professionals involved in your care, such as specialists you are referred to, dental laboratories and your GP;
• NHS bodies, where you receive NHS treatment;
• regulators and authorities, such as the General Dental Council and the Care Quality Commission, or where the law requires it;
• trusted service providers who process information on our behalf — for example IT, software, email and hosting providers, and payment providers — under written contracts that require them to keep it secure and use it only on our instructions;
• your representatives, such as a parent or guardian, where appropriate and lawful.

We keep dental records for the periods recommended by the NHS Records Management Code of Practice and professional guidance, which are longer for children's records. Website enquiries are kept only as long as needed to deal with them and any follow-up. Photo and video consent records are kept while your content is in use and for a reasonable period afterwards, so we can show what was agreed. Employment records are kept for the periods required by employment and tax law. After that, information is securely deleted or destroyed.

You have the right to:

• ask for a copy of the information we hold about you;
• ask us to correct information that is wrong or incomplete;
• ask us to delete information, or restrict how we use it, where the law allows (we must keep clinical records for set periods);
• object to how we use information on the basis of our legitimate interests;
• ask for information you gave us to be transferred to you or another organisation, where the law allows;
• withdraw your consent at any time, where we rely on consent.

To make a request, email [email protected], call 01980 847600 or ask at your practice. We will respond within one month, and there is normally no charge.

If you have a concern about how we use your information, please contact us first at [email protected] so we can put it right.

You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint, telephone 0303 123 1113.